Learn Mind Control by Defining the Desired Impact of Your Website

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If you could have any superpower, what would it be? Now, what I’m about to offer may not be as glamorous as all that, but it’s still pretty awesome and translates into real life benefits. I’d like to show you how to do a bit of mind control right within your website.

But as good ol’ Uncle Ben said, “With great power comes great responsibility.” I trust that by empowering you with this tool, you will only use it for good and not evil. I cannot be responsible for what happens next.

I’m guessing you have a reason to build a website. Whatever that is, you need to define it super duper well and then infuse that into the heart and soul of your website. Ready to learn how? Throw on your superhero capes and let’s get started.

Definitions and Disclaimers Regarding Mind Control

In some way or another, we are all constantly influencing each other to make certain types of decisions. The way we vote, what we wear, our opinions, ideas, and visions are all shaped by our interactions with each other.

When I write about “mind control” in this article, I am talking about intentionally influencing someone to reach a certain conclusion or take a specific action. It is not infallible, and no, it is not true mind control. I hope that was obvious. And though mind control may sound a bit nefarious, it is the basis for all of our conversation and advertising, no matter how mundane.

We are all out here influencing each other, and that is a kind of mind control.

The truth is I always wanted to be larger-than-life, so treating this like a superpower is way more stimulating. (It is possible I have a latent super villain inside me.)

Step One: Identify Your Goals

Remember the story of Alice and the Cheshire Cat. She asks him, Which is the way? The cat tells her it depends on where she wants to go – if Alice doesn’t care where she is going, then it doesn’t matter which way she takes.

The Cheshire Cat

And who wouldn’t trust a face like this?

The same thing is true of your website. If you don’t know what goal you’re trying to reach, it doesn’t much matter what you do with it. But you want to control minds.

So the first step is to identify the gap between where you are now, and where you want to be. Controlling minds is only useful if you have something that you need someone else to do.

Examples of Website Goals

If you’re not sure about your website’s goal, this is going to be the longest and hardest step. First ask yourself why you’re making the site at all. Is this site for a business? Is it a personal site? Are you looking to make money or promote a cause?

Once you understand why you are making the website, you can move onto the goals. If you could only have your website visitors do one thing on your site, what would it be? Here are a few examples:

  1. Subscribe to an email list.
  2. Buy your product or service.
  3. Share your post on social media.

This is a practice in minimalism. Pick just one goal, one thing you’d like to convince them they want to do. Mind control is hard work, and you can only focus on getting them to do one thing at a time.

Step Two: Identify How Your Goals Relate to Your Audience

Now that you have an end game in mind, you can begin to work backwards and identify how it relates to the people you want to totally dominate connect with.

In order to make your goal relatable, you need to really think about who your audience is. What do they like? What do they dislike? How do they voice these concerns? What are their concerns?

Now… how does any of that tie into your goal? To achieve mind control, you must first understand the mind. When people find your website, they want to know these answers as they apply to them personally. We are selfish, self-centered creatures. Appeal to the self, and you appeal to the decision maker on a subconscious level.

Examples of Relating Goals to an Audience

Let’s say you want your visitor to subscribe to an email list. How does subscribing to your list help them?

Think about what benefits your audience gets by doing what you want them to do. It may seem obvious to you, but that’s because you know all about it. The person you’re trying to convince has no personal incentive to spend any time worrying about it. You need to do that work for them.

Brainstorm ways that your goal:

  1. Improves the person’s life. Will they learn tips, tricks, or save money? What does your goal do for them?
  2. Makes the person feel or look good. Will they be able to brag to their friends about a luxury purchase, or how they helped fund a charitable cause they care about? How does participating in your goal make them feel?

Step Three: Communicate Clearly

Communication is the foundation of every relationship – whether it is with our lovers, friends, or professional ties. Communication is also the basis of mind control. Without some kind of stimuli, the mind cannot comprehend your message.

Your end goal should be made clear, as it relates to the audience. This can be done with video, images, text, or even in the design of the website itself.

The trick here is to think it all the way through. What can you use to your advantage to communicate your end goal?

Examples of Clear Communication

Clear communication is achieved by creating context, defining your meaning, and making it obvious what action to take next. These are the basic steps of being effective in anything you do.

Use your entire repertoire! Don’t just tell them how they’ll feel, show them in images. Speak their own language to them, meet them on the points they care about. Focus on their problems and issues rather than your own.

Once you have them listening, you can make a suggestion for action. Click this button. Submit your email. Try this product. Share this page.

If your goal aligns with their motivations, you’ll have people taking action left and right.

Now, you’ll want to filter your entire website through this filter. What is the ultimate goal? How does this page or that page help the viewer reach that goal?

Go Forth and Control Minds

Mind control is an art. You’re not going to get it right the first time. Hell, even if you get good at it you won’t ever reach 100% accuracy. Because this is actually the art of influence and persuasion. But if you do it just right, it looks a lot like mind control.

Let’s review the three steps to implementing mind control on your website:

  1. Know your goal.
  2. Find the relationship between your audience and your goal.
  3. Communicate it clearly and make it easy to reach that goal.

Now, I’m obsessed with this stuff. I want to know, what’s your best mind control trick? Tell me all about it in the comments section below.

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Author

About Anne Dorko

Anne is always sharpening her web strategy skills, from design to content creation. She helps people like you succeed online by sharing insight from her 10 years of experience. Go get your 30 minute consultation while orientations are still free!

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